AI content disclosure: what the EU AI Act means for your WordPress site
Legal requirements, practical labeling, and what to automate.
d9
Published
What actually needs a label
AI-generated text and images presented as editorial content. Not your spell-checker, not autocomplete — the test is whether a reasonable reader would assume a human authored it.
Where the label belongs
Next to the content, in language readers understand, and once per piece — not a site-wide banner that labels everything and therefore nothing. Per-post is the baseline; per-block matters for mixed articles.
What to automate
The rendering, never the decision. An author marks a post or block as AI-assisted once; the site renders the same honest line everywhere it appears, including feeds and schema.org metadata.
Does disclosure hurt rankings?
AI Content Disclosure handles the rendering.
Per-post and per-block labels, translatable, machine-readable.
d9
About the author
desk9 is a one-developer WordPress shop. Every article here documents something built, measured or broken first-hand — maintaining a small catalog of plugins and themes across thousands of live sites.